A new promotional vinyl billboard on display at the intersection of Roark Valley Road and Shepherd of the Hills Expressway in Branson, Missouri is creating quite a lot of buzz for the Hamner Barber Theater that sits just half a mile to the West on the Expressway.
The theater has been leasing this billboard location for the past few years, and even though the sign no longer has active electrical power, it has been very effective at promoting the popular magical variety show during the daylight hours. This year however, a new bright idea is casting a nice reflection on this once dimly lit sign that is making it a valuable night-time marketing tool as well.
In what may be the first use of reflective vinyl on a large format Branson area billboard, the Hamner Barber Show sign developed locally by Ink Works, a division of Image Works, Inc. is now working overtime by reflecting the ambient light cast by oncoming traffic. Not only does this colorful sign catch the attention of passing traffic during the day, the brightly reflective text also promotes the show during the dark of night when Branson theater goers are en-route to their favorite Branson entertainment destinations.
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