Since the production first opened in 2004, the marketing materials used to promote the Hamner Barber Variety Show have evolved to reflect new additions and changes to the popular Branson variety show as well as provide a freshness to the promotional materials distributed throughout the performance season. These design updates help the show brochure stand out from the hundreds of other Branson shows and attractions that are available for Branson visitors to select from during their vacation to the Ozarks.
QR Code… It’s Hip To Be Square!
This year, the Hamner Barber Show brochure is not only sporting a new, fresh design, it is also incorporating some high-tech options that will make it easy for visitors who carry smartphones (ie, iphone, android phones, etc.) to connect to various social media websites promoting everything from streaming video, Facebook, Twitter, directional maps and secure, online ticketing options for the Hamner Barber Show.
QR codes have been around for several years, but this is one of the first years where the use of smartphone technology has saturated the cell phone market enough to make it an important marketing tool for businesses of all types to incorporate into their promotional materials. QR is short for “quick response” and is a way to redirect your smartphone or computer browser to a website or online media source. QR Code applications can be created at companies such as YouScan.me and free QR Code Reader Apps can be downloaded from the Android Market or iTunes.
The Branson variety show QR codes are incorporated into the design on the back of the new Hamner Barber Show brochure, but you can take a test drive yourself by scanning the code above with your own smartphone (or click on the image if you don’t have one with a QR code scanning app) to see a mobile formatted webpage with links to various social media sites that are popular with fans and friends of the Hamner Barber Theater.
The inside of the 2012 Hamner Barber Show brochure has also been updated with several new images taken during the show by photographer Ami Bernhardi of Capture Me Photography & Design. Included is a sneak peek at one of several new magical effects to be included in the production this season. This new, original illusion entitled “The Grid” is a spectacular combination of laser lights, music, motion and dance and promises to be a highlight of the show. Dave and Denise Hamner have made it a practice to present their own original illusions in a manner that the audience has never experienced at any other magic show in the world. If you haven’t been to the Hamner Barber Show in recent years, we hope you’ll be sure to attend in 2012 and experience all that is new in this amazing Branson show! And when you get to town, be sure to pick up the new Hamner Barber Show brochure at any of the display racks in the area. Full distribution is expected to be completed by early March.